We are joined today by ross hale, CEO of Artium, a California-based software development group that focuses on detail-oriented, bold, and human-centered product design. A lifelong surfer, coder, technology leader, and self-pronounced nerd, Ross knows a thing or two about amazing digital customer experiences.

Ross shares his unique perspective as a tech industry leader and a surf park customer. Ross often visited early surf parks including the now-defunct Wavegarden Lagoon installation NLand in Austin, Texas, and based on those experiences has developed some innovative ideas around the opportunities to enhance the digital contribution to customers’ surf park experiences from pre-booking to after they leave the park.

*Note that Ross’s company, Artium recently re-branded. You will Ross mention the previous name of the company in his intro.

ABOUT Ross Hale

A veteran technologist with more than 15 years of experience that includes multiple chief technology officer positions, Ross has worked in high-growth venture-backed startups and in partnerships with major enterprise companies. Before founding Artium, he helped take Pivotal from startup to IPO and ran multiple Pivotal Labs’ regions, including its flagship office in San Francisco. He is currently based out of Santa Monica, California where he lives and surfs with his wife and two children.

ABOUT Artium

Artium is a technology company founded to give every organization the software development capability to achieve its vision of the future. Artium works with companies across all industry verticals and stages of growth.

Artium has four core crafts: Engineering, Product, Design, and Talent, and a deep bench of expert practitioners ready to help their clients. Each discipline is powerful on its own and exponential when combined.

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